Excessive media consumption is one of the most important issues of our time. As consumption increases from year to year, so does its relevance. But simply repeating the facts and findings over and over again is not enough to reach people. You have to touch them emotionally. Sara R. Scholl has achieved this with an impressive artistic installation.
She addressed the paradox that we all use social media primarily to be closer to other people, to find out what is on their minds, what they are experiencing and to feel connected to them. At the same time, we are distancing ourselves from them as we stare motionlessly at our screens.
We can all observe this in our everyday lives and, if we are reflective enough, we also can catch ourselves doing so. We stand motionless next to each other and stare at our little screens. Motionless like death masks.
When is too much too much?
In a free project, Sara R. Scholl first took clay impressions of faces and hands, mounted them on wooden panels and placed cell phones with endlessly blaring social media feeds in the lifeless hands.
In an installation, death masks stand side by side staring at noisy social media feeds. Close together and yet miles apart. This strong symbolism with the contrast between frozen silence and the cacophonous overlapping sounds of the social media feeds touched visitors of the exhibition and provoked reflection.
“Unfortunately, studies are increasingly showing the negative effects of media consumption on our mental health. In addition to the appreciation of my creative production, the recognition from ADC Europe underlines the importance of this topic and that something has to change.” says Sara R. Scholl (9th semester Communication Design and Media).
Teilnehmende:
Studierende aus dem Diplom-Studiengang Kommunikationsdesign und Medien, sowie aus den Bachelor- und Masterstudiengängen Innenarchtektur und Produktdesign.
Auszeichnungen:
- ADC Talent Award 2024: Award Mention
- ADC of Europe Student Award 2024: Silver
